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WEBPublicis Groupe builds commerce marketing with Mars United acquisition. Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and …
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What value does Pinterest offer to MENA brands and advertisers?
WEB17 hours ago · Let’s set the scene: Earlier this year, in July 2024, Pinterest brought its digital advertising solutions to the shores of the Middle East and North Africa (MENA) region. Following a partnership with DMS (Digital Media Services), a Choueiri Group brand, Pinterest offered advertisers access to the platform’s 25 million users across Algeria ...
News Archives - Campaign Middle East
WEBTop news, insights and analysis every week. SIGN UP TO CAMPAIGN’S NEWSLETTER Sign-Up
Unveiling retail media 3.0 at Amazon Ads Connected Worlds
WEB15 hours ago · Rayan Karaky, Managing Director, Amazon Ads EMEA & South East Asia, opened the event with “The Rise and Rise of Retail Media,” unveiling Retail Media 3.0, and how it is reshaping the way brands engage with consumers. With retail media projected to grow by 21.8 per cent in 2024 and account for a fifth of global digital ad spend (1), its ...
Snap launches multi-brand augmented reality campaign for Saudi …
WEB17 hours ago · In line with Saudi Arabia’s 94th National Day, Snap has launched a multi-brand augmented reality (AR) campaign called ‘Kingdom’s Lenscape’, aimed to bridge the gap between Snapchatters — the platform’s users — and advertisers through two AR solutions available through the Lens Explorer and …
The power of programmatic DOOH, brand engagement in MENA
WEB4 days ago · The combination of broad reach and personalised messaging makes it a powerful medium for brands looking to capture attention in high-traffic environments such as malls, retail stores, and urban centres. The flexibility of programmatic DOOH allows advertisers to adapt their messages in real-time based on …
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
Campaign announces Saudi Arabia event - Campaign Middle East
WEBJun 2, 2022 · Campaign is coming to Saudi Arabia, hosting its first on-location Campaign Saudi Briefing 2022: Vision and Ambition in Riyadh this summer. For the first time in Campaign Middle East’s 14-year history, we are taking our popular Breakfast Briefing format on the road to the most exciting market in the …
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