AdExplainer - AdExchanger
WEBAdExplainer: What You Need To Know About Device Fingerprinting. For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. AdExplainer: Data-Driven Linear Vs. Addressable TV.
Google's DoubleClick Ad Exchange Is Officially Launched Says VP …
WEBSep 18, 2009 · This is part one of our meeting with Neal Mohan, Google’s Vice President of Product Management and Scott Spencer, Group Product Manager regarding the official launch today of the new DoubleClick Ad Exchange – read the post from Neal on the Google blog. Below, Neal gave us a background on the evolution of the exchange at Google and …
Anyword Wants To Be The AI Marketing Tool In Charge Of All …
WEBThursday, August 22nd, 2024 – 8:00 am. SHARE: These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. On Thursday, artificial intelligence startup Anyword released what it calls a “gen-AI performance platform” that analyzes and scores all of the content generated by the various ...
Brands No Longer Need To Build A Roblox Experience To
WEBNov 15, 2023 · Thus far, Roblox’s ad business has been focused on promoting branded experiences and activations within its platform. Brands have created 240 such activations to this point, including full-scale experiences such as Mattel’s virtual Barbie Dreamhouse or Invisalign’s orthodontics-themed interactive games, and smaller activations such as …
How TikTok’s Ad Platform Stands After A Half Year Of
WEBMay 11, 2022 · Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the old guard of the billion-strong walled gardens. The app is cranking up supply: TikTok added ads to search feeds earlier this year.
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality ...
WEBAug 21, 2024 · When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.”. As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline.. And then, just three months …
Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More …
WEBMar 12, 2024 · On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize. As part of the deal, Aditude will get CPMStar’s owned-and-operated sites and take over its existing …
The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To …
WEBOct 27, 2020 · The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using …
What Do We Say to Emily? The Human Cost Of Advertising Data …
WEBFeb 7, 2024 · In fact, in 2023, Verilogue became part of a new Publicis Health unit called Insagic, which purportedly combines Verilogue’s capabilities with that of its data broker unit, Epsilon. A press release announcing the launch of Insagic touts that its data set includes “more than 1.6 million minutes of exclusive, real-world doctor-patient ...
Google Won't Kill Off Cookies, Consumers Will - AdExchanger
WEBAug 21, 2024 · Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good.. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.”The fate of cookies is now in the hands of the consumer. One thing that is …
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