Marketing Week | marketing news, opinion, trends and jobs
WEBWelcome to IMGFUCK: Seven steps to kicking your price-promotion addiction. Mark Ritson. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Latest Articles - Marketing Week
WEBThe latest articles from Marketing Week. Typhoo is the oldest British tea brand, but it has adopted a fresh approach, product and mission to encourage change across the tea category, while also reversing its own decline.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign …
The best marketing campaigns of 2021: Part 1
WEBNov 30, 2021 · The metric peaked at a score of 14.1 on 17 July. In the third quarter of 2021 – after six months running the campaign – Airbnb posted its highest ever profit, with net income up 280% year on year to $834m (£618m). Adjusted EBITDA broke the billion dollar barrier for the first time, as the business reached a “major milestone” of 1 ...
M&S overhauls Sparks loyalty scheme to go digital-first
WEBBy Matthew Valentine 2 Jul 2020. Marks and Spencer is relaunching its Sparks loyalty scheme as an app-based digital first service after previously admitting the programme was “confusing”. The new services introduces instant rewards for members. There will also be a wider choice of charities for scheme members to support.
How TUI’s marketing team ‘futureproofed’ the brand
WEBThe team set out to define the brand’s purpose and strategy – futureproofing it for least five years – launch a global ad campaign, modernise the brand identity and drive traffic, all while keeping spend to a minimum. TUI developed its brand strategy in-house, broadening the appeal with an emotionally resonant purpose to create ‘the ...
Marketing Strategy | Marketing Week
WEBCoca-Cola. Diageo. John Lewis & Partners. Just Eat. KFC. Marks & Spencer. Tesco. 16. Marketing Week offers a range of in-depth content on how to formulate an effective marketing strategy: from brand purpose to digital transformation.
Skip to content