Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum.

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, ...

“It’s an incredibly exciting time to be in the non-alcohol space,” says Marcus Sakey, co-founder of Ritual Zero Proof, which counts Diageo as a stakeholder. “We believe the inflection point is right ...

The Irish brewer said increased investment will help grow the reach of Guinness 0.0 as consumers increasingly opt to moderate ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic Spirits, the bestselling booze-free spirits ...

Like Seedlip, Ritual Zero Proof first had Distill Ventures – the Diageo-backed accelerator – on-board as a minority investor for a few years before the Tanqueray gin maker then proceeded to ...