Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change ...

Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices clearer to ...

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the ...

The RAV4 PHEV offers the same 42 electric miles as last year's model, only it no longer wears the Prime badge.

With the sixth-generation Toyota RAV4 on the way for the 2026 model year, the current RAV4 is essentially unchanged for 2025. Exceptions include some new body colours and new logos. You see, the RAV4 ...

The only real change Toyota made to the 2025 RAV4 is dripping the Prime name from the plug-in hybrid option—from now on it ...

Toyota is replacing the RAV4 Prime and Prius Prime with the 2025 Toyota RAV4 Plug-In Hybrid and 2025 Toyota Prius Plug-In Hybrid, and it's a matter of marketing.

In a bid to simplify its model names – or maybe to lend a hand to someone’s cousin in the car-badging business – Toyota is ...

For model year 2025, the model keeps on going with its winning blend of powerful electric and hybrid driving but flips the ...

With a starting price of under $45,000 and a sub-six-second 0-60 mph time, this Toyota PHEV proves you can get performance ...

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and ...