When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 11 hours 47 min ago 12 hours 48 min ago By Adam Stewart ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

After splitting from his co-founders and leaving Supernatural, Paul Caiozzo has found a new role, joining Tombras as chief ...

Are you a print subscriber? Activate your account. By Erika Wheless - 29 min 2 sec ago By Garett Sloane - 29 min 2 sec ago By ...

A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

The New York Times announced an advertising update to its platform, marking the first time that all the brands in its ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...