To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the latest album from the up-and-coming star.

The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

Fast-casual chain Qdoba will launch an 11-market campaign later this month to serve as a test run for its first-ever national brand campaign, an effort that is expected to roll out in early 2025, per ...

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The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

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Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.