Bharti Airtel, India's second-largest telecom operator, is rolling out an AI-powered spam detection solution to all its customers.

Airtel’s system works by passing every call and SMS through two filters — one at the network level and another at the IT systems layer. Airtel claims that its proprietary AI algorithm can analyse 250

Airtel's AI-powered spam detection tool was able to identify over 115 million spam calls on the first day after it was implemented for customers across India.

Thanks to its new AI model, Airtel subscribers may not have to worry about falling for scam calls anymore. But, is this the best solution?

In a major push towards safeguarding its users from the constant barrage of unwanted calls and messages, Bharti Airtel has rolled out

The company launched the feature early on Thursday morning for all the smartphone users among its more than 387 million mobile phone subscribers, executives said.

Spam calls and messages are a nuisance and while the Telecom Regulatory Authority of India (TRAI) has taken steps to tackle the issue, it has failed to do so completely. Telecom operator Bharti Airtel has now deployed AI-powered technology to try to solve the issue.