Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s partnership with Runway was revealed.

Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Lionsgate partnered with AI vendor Runway to create AI-generated films using their film archives. The deal has sparked criticism, with concerns about replacing human creatives in film production. Lionsgate claims the AI model will augment, not displace, human creators in pre- and post-production processes.

Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally

Lionsgate, the Hollywood studio behind the John Wick and Hunger Games franchises, has announced a first-of-its-kind partnership with AI video startup Runway that will see the artificial intelligence company develop a custom model trained on the studio's content.