When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

After splitting from his co-founders and leaving Supernatural, Paul Caiozzo has found a new role, joining Tombras as chief ...

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A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...