Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a ...

One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...

One priority for Republicans to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.