Chocolate and sweets brands like M&Ms, Hershey and Twizzlers will continue to dominate this spooky season, according to a survey from Trax.
The company said the beverage, intended as its first permanent offering in more than three years, is being phased out with plans to introduce a new flavor in 2025.
The acquisition proposal comes as Lifeway has been embroiled in a bitter family dispute between the CEO and her relatives and urged by a large shareholder to sell itself.
The snacking giant said the deal for Evirth “represents an important step” in expanding its presence in these categories, a core focus alongside chocolate and biscuits.
The canned cocktail brand, which launched earlier this year, blends premium liquor with sparkling water and fruit juice in an appeal to Gen Z.