Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights ...

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint ...

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior ...

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the ...

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven ...

Sportradar’s Synergy Sports’ solution is becoming an indispensable tool for basketball coaches worldwide, from the top-tier ...

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World ...

Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal ...