The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and RAV4 models

The Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid Toyota, however, your search just got easier, because they've been renamed to the more obvious "Plug-In Hybrid,

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the RAV4 Plug-in Hybrid.

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ’25 RAV4 Plug-In Hybrid models are scheduled to arrive at dealerships in limited quantities before the end of the year.

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in wil

Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices clearer to customers.

From now on, Toyota will just call them plug-in hybrids. As it should be. "Prime" is dead. Toyota announced on Thursday that its naming scheme for plug-in hybrid trims of the RAV4 and Prius has been dropped.

Toyota will abandon the 'Prime' designation to represent its plug-in hybrids, and will instead revert to just calling them what they are.