Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 ...

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the ...

For 2025, Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change ...

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and ...

Toyota will abandon the 'Prime' designation to represent its plug-in hybrids, and will instead revert to just calling them ...

T he Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid ...

The RAV4 PHEV offers the same 42 electric miles as last year's model, only it no longer wears the Prime badge.

Toyota has announced model year updates for two of its popular plug-in hybrid models, the RAV4 Prime and Prius Prime. Only for 2025, they will no longer sport the 'Prime' suffix on their tailgates, ...

Toyota has announced updates to its RAV4 model, previously known as the RAV4 Prime, for the 2025 model year. The vehicle, now ...

The only real change Toyota made to the 2025 RAV4 is dripping the Prime name from the plug-in hybrid option—from now on it ...

Toyota is replacing the RAV4 Prime and Prius Prime with the 2025 Toyota RAV4 Plug-In Hybrid and 2025 Toyota Prius Plug-In Hybrid, and it's a matter of marketing.