Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum.

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, ...

Like Seedlip, Ritual Zero Proof first had Distill Ventures – the Diageo-backed accelerator – on-board as a minority investor for a few years before the Tanqueray gin maker then proceeded to ...

“It’s an incredibly exciting time to be in the non-alcohol space,” says Marcus Sakey, co-founder of Ritual Zero Proof, which counts Diageo as a stakeholder. “We believe the inflection point is right ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic Spirits, the bestselling booze-free spirits ...