Johnnie Walker Scotch unveiled a "first-of-its-kind" paper-based bottle for its flagship Black Label expression. It ...

Johnnie Walker has announced a new trial of paper-based whisky bottles at their Edinburgh bar. Created in partnership with PA ...

This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

In the wake of Ebon Moss-Bachrach and Taylor Zakhar Perez’s Johnnie Walker promotion at the 76th Emmy Awards on Sunday night, ...

Explore Johnnie Walker's new trial of 90% paper-based bottles at the 1820 bar, aiming to reduce carbon emissions and enhance ...

Diageo Global Travel will unveil the latest edition of Johnnie Walker at next week’s TFWA World Exhibition in Cannes. Set to ...

Tickets for Walker Town are available in various packages to suit different preferences, including regular and VIP admissions ...

We’ve partnered with global leader in premium drinks, Diageo and Swedish R&D company, PulPac, to create the first 70cl ...

A paper-based bottle will be trialled at Johnnie Walker Princes Street in Edinburgh as part of parent company Diageo’s switch ...

Diageo introduces a sustainable packaging breakthrough with a 90% paper-based bottle for Johnnie Walker Black Label.

Eight-time Grammy Award-winning music icon, Lauryn Hill, will headline this year’s Walker Town Day Two, taking place at ...

Diageo, the manufacturer of Don Julio Tequila and Smirnoff Vodka, has launched the on-trade trial of a 90% paper-based bottle ...