Chocolate and sweets brands like M&Ms, Hershey and Twizzlers will continue to dominate this spooky season, according to a survey from Trax.
The company said the beverage, intended as its first permanent offering in more than three years, is being phased out with plans to introduce a new flavor in 2025.
The canned cocktail brand, which launched earlier this year, blends premium liquor with sparkling water and fruit juice in an appeal to Gen Z.
The snacking giant said the deal for Evirth “represents an important step” in expanding its presence in these categories, a core focus alongside chocolate and biscuits.