Brands tap into nostalgia, creativity, and humour this Christmas to craft creatives that spread joy, evoke warm memories, and ...

Danda brings over two decades of experience in media strategy and management, most recently serving as VP, Client Services at ...

YouTube rolled out updates to enhance content management, monetisation, and creator tools. Here's a look at the key changes ...

For fintech brand CRED, marketing has played a key role in increasing awareness and winning recall. The brand has given us one of the most recalled ads during IPL.

Pranay Kale joins as Chief Revenue and Growth Officer, and Tanesh Arora takes on the role of Vice President of Candidate ...

Collaborative problem-solving among B2B marketers grew by 138% from 2021 to 2023, while India saw a 32% increase in marketing ...

Presented as six stories from different parts of the country, the project will feature new guest stars every week, to join ...

The company clarified that violations under this policy won’t immediately result in account suspension. Advertisers will ...

Ad volume growth on radio advertising observed a 2% increase per station compared to January to September 2023. Life ...

To generate a conversation and buzz for the already anticipated season 2 on Squid Game, Netflix shot the works with a ...

The companies have responded to the notices, denying any involvement in surrogate advertising. However, preliminary findings ...

ABND's Kunal Vora highlights how Gen Z’s focus on sustainability, personalisation, and authenticity is transforming branding ...