Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up what it’s called, too. The 2025 ...

For 2025, Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices ...

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change ...

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and ...

T he Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid ...

Toyota has announced model year updates for two of its popular plug-in hybrid models, the RAV4 Prime and Prius Prime. Only for 2025, they will no longer sport the 'Prime' suffix on their tailgates, ...

The only real change Toyota made to the 2025 RAV4 is dripping the Prime name from the plug-in hybrid option—from now on it ...

Toyota has announced updates to its RAV4 model, previously known as the RAV4 Prime, for the 2025 model year. The vehicle, now ...

In a bid to simplify its model names – or maybe to lend a hand to someone’s cousin in the car-badging business – Toyota is ...

According to Toyota, the Prime name - which I must say sounded seriously cool - was unique to the North American market. As a matter of fact, their names weren't consistent across all markets. In some ...

With a significant PHEV lineup and a reputation for quality, Toyota is 'primed' to keep delivering showroom performance especially as hybrid and electric options continue to grow in popularity. The ...